Appendix 5 Google Analytics data for the Evaluation and Synthesis wiki
Google analytics has been used to collect statistics of the traffic of this Evaluation and Synthesis wiki since January 2012. The following charts reveal a consistent use from within the UK, and to a lesser extent the US, Canada, Australia and other European Countries. A pdf summary page is also available at Analytics oersynth.pbworks.com Review Dashboard 20111201-20130516.pdf
The Audience overview chart below shows an increase in visitors since the beginning of 2013 which coincides with the publication of the phase 3 report and several webinars and events publicising the end of the UKOER Programme.
Over the period covered the site has had 4697 visits but 24,445 pageviews which indicates that visitors engage with several pages when they do visit. This is how the wiki is intended to be used (for example each of the three synthesis reports included many pages and accompanying evidence pages to follow up. The second chart offers an indication of time spent on the wiki.
The following charts shows the geographic spread of visitors in map form and also a pie chart indicating percentages. 63.34% of visitors come from the UK reflecting that during the period covered the wiki's primary audience was the UKOER community. It is anticipated that following publication of the HEFCE Review Report this demographic will change to be more international following more widespread dissemination of 3 years outcomes and outputs.
The following chart indicates which pages have had the most views. As would be expected the top two pages are the main wiki page and the page about the Evaluation and Synthesis Project. The next highest is the UKOER Phase 3 synthesis and evaluation report, published in March. Also featuring highly is the top page of the new terminology guide (which was released just before Open Education Week in 2013). So these have been viewed quite a lot in comparison to other pages as they have only existed since early this year.
It is heartening to see the Evaluation toolkit featuring highly which indicates that this was accessed by UKOER projects to support their evaluation activities. The pilot phase and phase 2 synthesis and evaluation reports feature in the top 10 with the Open Practices briefing paper.
The following chart reveals the mix of traffic sources with referral traffic featuring highly at 4.25%. This reflects the fact that the Evaluation and Synthesis team and the UKOER community use social media such as blogs, twitter and Scoop-it referrals to highlight new content.
The chart below lists the top 10 referrers. The top referrer is the Evaluation and Synthesis Team blog, followed by twitter and the JISC website. Referrer 5 is the OER infoKit reflecting the symbiotic relationship between the two sources. The infoKit refers people back to the Evaluation and Synthesis wiki for more in-depth research content, in contrast to the more informational content on the infoKit. Other referrals cam from Evaluation and Synthesis team member blogs, scoop-it aggregation mechanisms developed by the UKOER and international community, and Google (which may include Google Plus).
As mentioned above there is a strong relationship between this Evaluation and Synthesis wiki and the OER infoKit. The infoKit was developed in parallel to this wiki and served as the dissemination tool to the wider community. Results and outcomes from the the Evaluation and Synthesis work were incorporated into the infoKit in an accessible form and referred reader back to this wiki for more in-depth discussion and evidence.
The Google analytics data for the OER infoKit is available as a pdf document Analytics openeducationalresources.pbworks.com Audience Overview 20091101-20130413.pdf
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